Beloved Homecare

Outstanding Care Agency in Trafford and surrounding areas.

First-hand experience of caring for a loved one

Our Story

“I used to laugh with my mum because on the odd occasion she used to get her words and sentences mixed up in the months prior to my Dad’s passing. I did not think there was a problem, she had always been bubbly and a little dizzy at times…

Beloved Homecare

With ‘Outstanding’ home care services from Beloved Homecare, our clients continue to live independently within the comfort and familiarity of their own home instead. We are providers of personal and domestic care services within the Trafford area. Therefore, we help our elderly, convalescing and disabled clients maintain the highest quality of life possible.

Our Team

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Mark Collier | Director

Mark Collier is the Managing Director & Owner of Beloved Homecare. Mark’s passion for care was ignited following the diagnosis of his late mother with Alzheimer’s disease. After seeing first-hand the standards of care available, Mark decided to research the market and complete his care diplomas. Mark regularly keeps in contact with clients and family members. He ensures that all current clients are happy with their service.

Mark was brought up and went to school in Trafford. Mark is a trustee of Age UK Trafford. He enjoys football and golf in his spare time.

Mark said: “My primary aim is to remain Trafford’s best homecare provider in the eyes of the CQC, clients, families, staff & healthcare professionals.”

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Wendy Gorton | Registered Care Manager

Wendy Gorton has over 20 years' experience working within the NHS on Assessment Units for older patients with Dementia and adults with varied Mental Health issues. She brings with her expertise in dealing with challenging behaviours. Therefore, Wendy delivers solutions to enable people to remain as independent as possible in their own home.

She says, "People are living longer. As such, are developing more longer-term, complex and challenging needs which have to be met. The homecare landscape is also changing. Providers need to move from a homecare help service to a more person-centred healthcare focus".

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Jake Gorton | Operations Director

Before joining Beloved in 2017, Jake attended University obtaining a Bachelors of Science degree in Psychology.

Jake is responsible for creating and maintaining staff rotas, on a weekly basis. He is tasked with ensuring client and carer continuity as well as ensuring the travel time between clients is minimised. The monthly invoicing and payroll falls underneath Jake's remit too alongside meeting the day to day IT requirements of the business with new technologies.

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Alex Collier | HR Director

Alex is responsible for the companies’ recruitment and retention strategy. Alex also ensures that all staff members are well equipped for their job. He monitors all training records, as it is crucial all staff members have the best and most up to date training. Alex is also responsible for social media and website content that is put online.

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Emma Sharples | Care Supervisor - Compliance & Quality Assurance

Emma joined Beloved in 2016 as a Care Assistant before progressing to a Care Supervisor. Emma is our Care Supervisor with responsibilities for compliance & recording.

Emma works closely with Wendy onboarding new clients, preparing care & support plans and, reviewing plans to ensure that these are updated regularly to meet any changing client needs. Emma deals with client and carer contacts & supports Mark & Wendy with the overall aims of the business. Along with the rest of the Team, she ensures that our clients and their families are happy with our service and that our carers are supported. She assists Wendy & April with training.

Emma previously studied at university. There, she gained a Bachelor of Science in Psychology.

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April Duffy | Care Supervisor - Training & Mentoring

Before joining Beloved Homecare in 2016, April obtained a Bachelor’s of Science Honours in Anatomy and Physiology in 2015 at Sligo Institute of Technology and also a Bachelor of Science Honours in Sport Rehabilitation at Salford University. April progressed to a Care Supervisor in 2020 after being a Care Assistant in the community for four years.

April is responsible for mentoring and working closely alongside new starters to give them feedback and support within their new role. April is also responsible for interviewing and qualifying new job applicants. Alongside her work with new starters, she also liaises with clients and their families to ensure needs and wishes are met. April works closely with Emma in building and updating clients’ support plans and monitoring the quality of the service.

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Ralph Ellerton | Accountant

Ralph is an ex-Chartered Account. He ran his own practice for a number of years and is very experienced in his field. Ralph does the monthly accounts for Beloved and assists with the financial planning of the company.

What We Do

Since 2015 we have excelled in providing outstanding home care and support to people in Trafford and surrounding areas.


Our partners help us deliver an outstanding level of care for all of our clients & their families.


We use an industry-leading home care management system to provide tailor-made care and real-time communication.

“We are not only the care provider in Trafford rated overall “outstanding” by the Care Quality Commission (CQC). We have also achieved our Investors in People accreditation and won Top 20 North West Award. These achievements are a result of the hard work, dedication and teamwork of all the staff. Our challenge is to maintain these standards.”

Mark Collier, Managing Director

"I found Beloved following a careful search of carer services in Trafford. An initial telephone conversation with the managing director was enough to convince me that we were in safe hands, a visit from the care manager confirmed that at last, we were dealing with a professional firm who had the welfare of Dad as their priority."

Debra C (Daughter of Client) in 2017 via

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