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About Us

With 'Outstanding' home care services from Beloved Homecare, our clients continue to live independently within the comfort and familiarity of their own home instead. As providers of personal and domestic care services we help elderly, convalescing and disabled clients maintain the highest quality of life possible.

Our Story

"I used to laugh with my mum because of the off occasion she used to get her words and sentences mixed up in the months prior to my Dad's passing. I did not think there was a problem, she had always been bubbly and a little dizzy at times...

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Not only are we the care provider in Trafford rated overall "outstanding" by the Care Quality Commission (CQC), we have also achieved our Investors in People accreditation and won Top 20 North West Award. These achievements are a result of the hard work, dedication and teamwork of all the staff. Our challenge is to maintain these standards.

Mark Collier, Managing Director

I found Beloved following a careful search of carer services in Trafford. An initial telephone conversation with the managing director was enough to convince me that we were in safe hands, a visit from the care manager confirmed that at last, we were dealing with a professional firm who had the welfare of Dad as their priority.

Debra C (Daughter of Client) in 2017 via

Our Team

Mark Collier

Managing Director

Mark Collier is the Managing Director of Beloved Homecare. Mark’s passion for care was ignited following the diagnosis of his late mother with Alzheimer’s disease. After seeing first-hand the standards of care available, Mark decided to research the market and complete his care diplomas. Mark regularly keeps in contact with clients and family members, with the aim to ensure that all current clients are happy with their service and if any changes need to be made, they’re implemented.

Mark is a trustee of ‘Age UK Trafford’.

Mark said: “My primary aim is to remain Trafford’s best provider of care in the eyes of service users and their families.”

Wendy Gorton

Registered Care Manager

Beloved Homecare's Registered Care Manager, Wendy Gorton has over 20 years' experience working within the NHS on Assessment Units for older patients with Dementia and adults with varied Mental Health issues. She brings with her expertise in dealing with challenging behaviours, delivering solutions to enable people to remain as independent as possible in their own home.

She says, "People are living longer and as such, are developing more longer term, complex and challenging needs which have to be met. The homecare landscape is changing, and providers need to move from a home help service to a more person centred healthcare focus"

Jake Gorton

Operations Director

Before joining Beloved in 2017, Jake attended University obtaining a Bachelors of Science degree in Psychology.

Jake is responsible for creating & maintaining staff rotas, on a weekly basis. He is tasked with ensuring client and carer continuity as this is vital to the well-being of our clients. Jake is also tasked with minimising travel for our team of Care Assistants and sustainability providing all members of staff with their desired working hours. Jake also helps to implement any new technologies that can, in anyway, improve the lives of our staff and clients.

Alex Collier

HR Director

Alex is responsible for the companies’ recruitment & retention strategy, ensuring that only the best people make it through the candidate selection process. Alex also ensures that all staff members are well equipped for their job, monitoring all training records, as it is crucial all staff members have the best and most up to date training. Alex said, “Quite simply, in order to provide the best care possible, we need caring and compassionate people who are always willing to go the extra mile for our clients”.

Emma Sharples

Care Supervisor

Emma joined Beloved in 2016 as a Care Assistant before progressing to a Care Supervisor. Emma previously studied at university and gained a Bachelor of Science in Psychology; she works closely with Wendy when onboarding new clients and building care packages and support plans.

To provide the best care possible staff know that if they have any problems or queries, they can speak to either Wendy or Emma and discuss any concerns they may have. Additionally, Emma monitors the company's care policies and practices ensuring they are kept up to date and are the best they can be. Alongside this, Emma is also responsible for logging all care information reported back to the office. “Increasingly more people want to remain in their own home, anything we can do to support their lifestyle and allow this will only enrich their wellbeing further.”

Sayyied Khan

Digital Marketing Executive

As a Digital Marketing Executive, Sayyied’s main responsibilities revolve around our social media platforms, engaging with the wider community and developing and implementing digital marketing campaigns.

Ralph Ellerton


Ralph is an ex-Chartered Account. He ran his own practice for a number of years and is very experienced in his field. Ralph does the monthly accounts for Beloved and assists with the financial planning of the company.